Their products are sold in over 130 stores in Japan but here in the US, not everyone has heard of Samantha Thavasa, a high-end accessories company that deals (mostly) in overpriced purses.

Beyoncé, Nicky Hilton, Victoria Beckham, Maria Sharapova, Penélope Cruz and Tinsley Mortimer have all done stuff with Thavasa (appeared in ads, designed handbags lines etc.).

Now it looks like new bride Jennifer Lopez has also jumped on board. Billboards of her looking fierce and pouty have begun cropping up all over Tokyo.

Check out J. Lo’s ad campaign here.

More:
*Visit Samantha Thavasa’s first and only American store (it’s in NYC).

Written by Hilal

This entry was posted on Sunday, October 12th, 2008 at 11:16 and is filed under Big in Japan, Fashion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.